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The Leathers Case Study

Establishing the ranking position in Search Engines using SEO

The Challenge

The brand that was mostly dependent on customers visiting and purchasing jackets, the franchise had its sales cut off due to online marketing, recently the brand launched their online store but due to ranking position in search engines the brand was unable to generate traffic in their sales and online marketing.
The first objective was to generate good rankings in search engines because with good ranking comes good traffic.

The Results


Increase in-store traffic and online orders


Profit growth increased


Increase in-store traffic and online orders

Strategy and Tactics

The strategy applied completely evolved the business and took The Leathers to whole new level in the field of marketing. The tactics used for the improvement in the rankings made them not only better known them to the customers but also increased in-store traffic sales. The improvement in the rankings increased the marketing and sales up to 73%, and this revolutionized the whole business which used to rely on in-store sales and transformed it into a global brand. This campaign changed the way of how   The Leathers use to market their business.


The collaboration between The Leathers and Creative Keyz co proved a great combination. Different SEO techniques were applied to boost the ranking of the company and to generate sales of income. The technique used had a mix combination of the following:


  • Paid Search engine advertisements on search engines to make the brand easily searchable to the users and to generate both traffic and sales for the brand.
  • Usage of important and most searched keywords in the content the most important techniques in the ranking of search engines.
  • To gain a remarkable success in search results many blog’s and websites were used to promote the content of the brand to get quickly ranked in the search results.
  • Online Google ad campaigns to boost the rankings of the brand and many third party tools to improve the ranking of the brand.

Munawar Rehman

Working with the Creative Keyz Co was a wonderful experience we were not only able to generate our business more successfully but also became more viewable to the customers and improved our rankings in search results. Creative Keyz revolutionized the way we used to market to our customers.

Managing Director, The Leathers

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